Ray Ban Wayfarer Sunglasses
Subsequent to many years of wearing specs due to myopia in both eyes and astigmatism in one eye, I made the decision to pay a trip to my iCare specialist. I noticed in the reception area a broad selection of sunglasses counting RayBan sunglasses. What took my consideration were the Ray Ban wayfarer sunglasses with polarized lenses and the Ray Ban sidestreet sunglasses. However before I carry on, allow me explain what myopia is.
The largest common dilemma for those who are shortsighted is plainly seeing far away things. Screwing up the eyes and frowning in order to observe better is widespread and this might cause headaches. After wearing my specs for several years and then deciding not to wear them, I started experiencing many headaches.
Myopia tends to be inborn. Eyes become nearsighted if the lens structure of the eye is too strong for its length, or the eye is too lengthy for its visual power. What this means is nearly all nearsighted eyes are well eyes which happen to be larger than normal.
As I continue to remain for my appointment I take the chance once more to look at the Ray Ban Sunglasses. I observe that the price is a little expensive at around two hundred to three hundred dollars. Why do I think this is a little expensive? For the reason that I moreover put up for sale designer sunglasses and know that their markup could be as high as two hundred to three hundred percent.
The gently old gentleman invites me into his office. I sit down and wait for his return, as he walks off into a different office to finish up with a different patron. As soon as he arrives, he takes me through a number of eye checks and tests and I find out that my vision has not deteriorated at all in the last four or so years. The checkup is relatively cheap and will consist of a free pair of contact lenses for a month.
After a weeks wait I finally return to pick up my contact lenses. I notice that they are extremely hard to fit and remove. I use them for one day, then at the end of the day decide to take them out. I find one extremely difficult to take out. After trying for an hour or so I give up and retire to bed. The next morning I awake with a slightly red eye. I attempt again to take out the contact lens and finally succeed. However I have a bloodshot eye for the next day. I havent worn the contact lenses since. I might just go back to spectacles and maybe get a par of those Ray Ban wayfarer sunglasses with polarized lens that I saw in the reception area of the iCare specialist.
raybanrepairs.com, for all ray ban sunglasses
Sunday, 1 November 2009
How The Rayban Wayfarer Became An Icon: A Study In Product Placement Marketing
There are some products in the world that permeate time with a seemingly never-ending popularity. The RayBan Wayfarer is one of those products that has seeped itself into society so thoroughly that it has become an instantly recognizable style.
Any company would kill for that kind of recognition. So how, exactly, did RayBan manage to turn a brand -- one that they nearly discontinued due to such poor sales -- into an American icon that continues to permeate modern style decade after decade?
Humble Beginnings
The Wayfarer was first manufactured in 1952. Due to the success of the Aviator model, RayBan initially chased after the same target market with the Wayfarer -- pilots. But where the Aviator utilized large lenses to cover the "goggle effect" that early WWI pilots experienced, the Wayfarers were much more compact and sleek looking.
Initially, the Wayfarer did well with non-pilots thanks to Audrey Hepburn wearing them in the movie Breakfast at Tiffany's. This lead to many stars, including the likes of John Lennon, Marilyn Monroe, Andy Warhol, and many more picking them up.
The Fall
But by the 70's, sales began dropping off. Despite the RayBan's obvious boost in sales from having them worn by a star in a popular movie, the whole idea of product placement was a virtually unknown and unpracticed marketing tactic until 1982.
That's when the producers of the soon-to-be filmed E.T.: The Extra-Terrestrial approached candy company Mars Inc. about using M&M's in their movie. Mars was all for it, until they realized the movie makers were expecting payment. That's what led the film makers to approach Hershey's about using Reese's Pieces instead.
Hershey's reluctantly agreed to pay up. And the rest, as they say, is history. Marketing companies that specialized in product placement sprung up, one of which picked up the business of RayBan.
The Revival
By this time, RayBan was ready to discontinue the Wayfarer due to low sales and interest. But a last hoorah was given when they decided to pay for placement in the movie Risky Business. Star Tom Cruise famously wore them throughout the movie.
The Wayfarer also appeared on promotional movie posters and trailers. The Wayfarer's 1983 sales saw a boost that would guarantee its placement as an American icon throughout history. It helped that through 1987, the Wayfarer went on to appear in over 360 movies and television shows.
Today, product placement is so prevalent that it's now often the target of ridicule and criticism. The 1998 movie The Truman Show lampooned product placement efforts by having characters supposedly trying to disguise product promotion, but in reality were quite blatant about it.
While product placement may not be as effective as it once was, leading to much more elaborate efforts in the marketing niche, its early success has guaranteed the Wayfarer a permanent place in history.
raybanrepairs.com , for all ray ban sunglasses repairs
Any company would kill for that kind of recognition. So how, exactly, did RayBan manage to turn a brand -- one that they nearly discontinued due to such poor sales -- into an American icon that continues to permeate modern style decade after decade?
Humble Beginnings
The Wayfarer was first manufactured in 1952. Due to the success of the Aviator model, RayBan initially chased after the same target market with the Wayfarer -- pilots. But where the Aviator utilized large lenses to cover the "goggle effect" that early WWI pilots experienced, the Wayfarers were much more compact and sleek looking.
Initially, the Wayfarer did well with non-pilots thanks to Audrey Hepburn wearing them in the movie Breakfast at Tiffany's. This lead to many stars, including the likes of John Lennon, Marilyn Monroe, Andy Warhol, and many more picking them up.
The Fall
But by the 70's, sales began dropping off. Despite the RayBan's obvious boost in sales from having them worn by a star in a popular movie, the whole idea of product placement was a virtually unknown and unpracticed marketing tactic until 1982.
That's when the producers of the soon-to-be filmed E.T.: The Extra-Terrestrial approached candy company Mars Inc. about using M&M's in their movie. Mars was all for it, until they realized the movie makers were expecting payment. That's what led the film makers to approach Hershey's about using Reese's Pieces instead.
Hershey's reluctantly agreed to pay up. And the rest, as they say, is history. Marketing companies that specialized in product placement sprung up, one of which picked up the business of RayBan.
The Revival
By this time, RayBan was ready to discontinue the Wayfarer due to low sales and interest. But a last hoorah was given when they decided to pay for placement in the movie Risky Business. Star Tom Cruise famously wore them throughout the movie.
The Wayfarer also appeared on promotional movie posters and trailers. The Wayfarer's 1983 sales saw a boost that would guarantee its placement as an American icon throughout history. It helped that through 1987, the Wayfarer went on to appear in over 360 movies and television shows.
Today, product placement is so prevalent that it's now often the target of ridicule and criticism. The 1998 movie The Truman Show lampooned product placement efforts by having characters supposedly trying to disguise product promotion, but in reality were quite blatant about it.
While product placement may not be as effective as it once was, leading to much more elaborate efforts in the marketing niche, its early success has guaranteed the Wayfarer a permanent place in history.
raybanrepairs.com , for all ray ban sunglasses repairs
Monday, 10 August 2009
Aviator Sunglasses For Men ReviewsRay Ban Aviator Sunglasses with Polarized Lens
So you are out for shopping and want to shop new goggles for your beautiful eyes. Which brand will you prefer? Which design or model will you choose? Choice is yours as you have to spend the bucks but I will suggest you, not to compromise with the low quality. Eyes are the most valuable gift of God to us. So choose a good pair of goggles from Ray-Ban the trend setters in optical industry since 1937. Ray-Ban Polarized Sunglasses may be one of the good choices for you as these are timeless, authentic and imaginative sun wears from Ray-Ban and meet today's fashion demands.
These sunglasses offer sensational styling along with 100% protection from ultra violet radiations at 400 nm and eliminate danger of ultra violet rays from the sun. The high quality polarized lenses have special filters embedded with tiny crystals that eliminate reflected glare to save you from eye strain and provides enhanced color, optimized depth perception and overall visual acuity.
The Ray Ban polarized sunglasses may be much suitable for fishermen and people who love boating. The polarized lenses have certain advantage in water over other type of lenses. These are most popular among the people who like or have to spend their time outside the house or who are actively involved in sports. The special and unique technology used for polarization of lenses helps neutralize the glare when reflected on flat surface of the lens. Vertical polarizer nullifies the horizontal rays of sun and gives a very clear vision. Besides, these lenses help maintenance of original colors of an object with minimum color distortion. That is the reason doctors advise to use polarized sunglasses after an eye surgery.
There is a big craze of these sunglasses among the youngsters as it is an indispensable part of their fashion. These are sporty, trendy, sleek and attractive making these a unique fashion accessory. There are many models and designs of Ray-Ban Polarized Sunglasses that may suit your budget as well as your good looking faceraybanrepairs.com, for all ray ban sunglasses
These sunglasses offer sensational styling along with 100% protection from ultra violet radiations at 400 nm and eliminate danger of ultra violet rays from the sun. The high quality polarized lenses have special filters embedded with tiny crystals that eliminate reflected glare to save you from eye strain and provides enhanced color, optimized depth perception and overall visual acuity.
The Ray Ban polarized sunglasses may be much suitable for fishermen and people who love boating. The polarized lenses have certain advantage in water over other type of lenses. These are most popular among the people who like or have to spend their time outside the house or who are actively involved in sports. The special and unique technology used for polarization of lenses helps neutralize the glare when reflected on flat surface of the lens. Vertical polarizer nullifies the horizontal rays of sun and gives a very clear vision. Besides, these lenses help maintenance of original colors of an object with minimum color distortion. That is the reason doctors advise to use polarized sunglasses after an eye surgery.
There is a big craze of these sunglasses among the youngsters as it is an indispensable part of their fashion. These are sporty, trendy, sleek and attractive making these a unique fashion accessory. There are many models and designs of Ray-Ban Polarized Sunglasses that may suit your budget as well as your good looking faceraybanrepairs.com, for all ray ban sunglasses
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