Sunday, 1 November 2009
Ray Ban Wayfarer Sunglasses
Subsequent to many years of wearing specs due to myopia in both eyes and astigmatism in one eye, I made the decision to pay a trip to my iCare specialist. I noticed in the reception area a broad selection of sunglasses counting RayBan sunglasses. What took my consideration were the Ray Ban wayfarer sunglasses with polarized lenses and the Ray Ban sidestreet sunglasses. However before I carry on, allow me explain what myopia is.
The largest common dilemma for those who are shortsighted is plainly seeing far away things. Screwing up the eyes and frowning in order to observe better is widespread and this might cause headaches. After wearing my specs for several years and then deciding not to wear them, I started experiencing many headaches.
Myopia tends to be inborn. Eyes become nearsighted if the lens structure of the eye is too strong for its length, or the eye is too lengthy for its visual power. What this means is nearly all nearsighted eyes are well eyes which happen to be larger than normal.
As I continue to remain for my appointment I take the chance once more to look at the Ray Ban Sunglasses. I observe that the price is a little expensive at around two hundred to three hundred dollars. Why do I think this is a little expensive? For the reason that I moreover put up for sale designer sunglasses and know that their markup could be as high as two hundred to three hundred percent.
The gently old gentleman invites me into his office. I sit down and wait for his return, as he walks off into a different office to finish up with a different patron. As soon as he arrives, he takes me through a number of eye checks and tests and I find out that my vision has not deteriorated at all in the last four or so years. The checkup is relatively cheap and will consist of a free pair of contact lenses for a month.
After a weeks wait I finally return to pick up my contact lenses. I notice that they are extremely hard to fit and remove. I use them for one day, then at the end of the day decide to take them out. I find one extremely difficult to take out. After trying for an hour or so I give up and retire to bed. The next morning I awake with a slightly red eye. I attempt again to take out the contact lens and finally succeed. However I have a bloodshot eye for the next day. I havent worn the contact lenses since. I might just go back to spectacles and maybe get a par of those Ray Ban wayfarer sunglasses with polarized lens that I saw in the reception area of the iCare specialist.
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How The Rayban Wayfarer Became An Icon: A Study In Product Placement Marketing
Any company would kill for that kind of recognition. So how, exactly, did RayBan manage to turn a brand -- one that they nearly discontinued due to such poor sales -- into an American icon that continues to permeate modern style decade after decade?
Humble Beginnings
The Wayfarer was first manufactured in 1952. Due to the success of the Aviator model, RayBan initially chased after the same target market with the Wayfarer -- pilots. But where the Aviator utilized large lenses to cover the "goggle effect" that early WWI pilots experienced, the Wayfarers were much more compact and sleek looking.
Initially, the Wayfarer did well with non-pilots thanks to Audrey Hepburn wearing them in the movie Breakfast at Tiffany's. This lead to many stars, including the likes of John Lennon, Marilyn Monroe, Andy Warhol, and many more picking them up.
The Fall
But by the 70's, sales began dropping off. Despite the RayBan's obvious boost in sales from having them worn by a star in a popular movie, the whole idea of product placement was a virtually unknown and unpracticed marketing tactic until 1982.
That's when the producers of the soon-to-be filmed E.T.: The Extra-Terrestrial approached candy company Mars Inc. about using M&M's in their movie. Mars was all for it, until they realized the movie makers were expecting payment. That's what led the film makers to approach Hershey's about using Reese's Pieces instead.
Hershey's reluctantly agreed to pay up. And the rest, as they say, is history. Marketing companies that specialized in product placement sprung up, one of which picked up the business of RayBan.
The Revival
By this time, RayBan was ready to discontinue the Wayfarer due to low sales and interest. But a last hoorah was given when they decided to pay for placement in the movie Risky Business. Star Tom Cruise famously wore them throughout the movie.
The Wayfarer also appeared on promotional movie posters and trailers. The Wayfarer's 1983 sales saw a boost that would guarantee its placement as an American icon throughout history. It helped that through 1987, the Wayfarer went on to appear in over 360 movies and television shows.
Today, product placement is so prevalent that it's now often the target of ridicule and criticism. The 1998 movie The Truman Show lampooned product placement efforts by having characters supposedly trying to disguise product promotion, but in reality were quite blatant about it.
While product placement may not be as effective as it once was, leading to much more elaborate efforts in the marketing niche, its early success has guaranteed the Wayfarer a permanent place in history.
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Monday, 10 August 2009
Aviator Sunglasses For Men ReviewsRay Ban Aviator Sunglasses with Polarized Lens
These sunglasses offer sensational styling along with 100% protection from ultra violet radiations at 400 nm and eliminate danger of ultra violet rays from the sun. The high quality polarized lenses have special filters embedded with tiny crystals that eliminate reflected glare to save you from eye strain and provides enhanced color, optimized depth perception and overall visual acuity.
The Ray Ban polarized sunglasses may be much suitable for fishermen and people who love boating. The polarized lenses have certain advantage in water over other type of lenses. These are most popular among the people who like or have to spend their time outside the house or who are actively involved in sports. The special and unique technology used for polarization of lenses helps neutralize the glare when reflected on flat surface of the lens. Vertical polarizer nullifies the horizontal rays of sun and gives a very clear vision. Besides, these lenses help maintenance of original colors of an object with minimum color distortion. That is the reason doctors advise to use polarized sunglasses after an eye surgery.
There is a big craze of these sunglasses among the youngsters as it is an indispensable part of their fashion. These are sporty, trendy, sleek and attractive making these a unique fashion accessory. There are many models and designs of Ray-Ban Polarized Sunglasses that may suit your budget as well as your good looking faceraybanrepairs.com, for all ray ban sunglasses
Aviator Sunglasses For Men By Ray Ban
No one knows for sure what exactly caused these sunglasses to be so popular but one of the first known media appearances was from General Douglas MacArthur when he was seen wearing these shades as he landed in the Philippines in World War II. Since then, photographs were posted on magazines and newspapers and became extremely popular with the general public.
In addition, movie appearances such as Top Gun have also featured aviator sunglasses for men worn by Tom Cruise which only helped to make these sunglasses even more popular. Other notable stars include Michael Jackson, Britney Spears, Kanye West and many others. These sunglasses were originally designed to help protect the eyes from the UV rays of the sun but they continue to look stylish even decades later.
If you are looking for the real deal on aviator sunglasses for men, then look no further than Ray Ban as the brand offers top notch sunglasses. Once you make the purchase, you’ll wonder why you never got a pair before as you will learn just how versatile they really are. You can wear them to the beach, to the movies or even just on a stroll through the park. Be sure to pick up Ray Ban aviator sunglasses for men.raybanrepairs.com, for all ray ban sunglasses
ray ban sunglasses
While it's difficult to pinpoint an exact period or reasons why these sunglasses have grown immensely popular, multiple media appearances definitely had a hand in it. Celebrities such as Kanye West and Britney Spears have been spotted wearing them during performances. Movies such as Top Gun have also helped to further propel the status of these shades.
In addition, photographs of General Douglas MacArthur appeared in numerous magazines and newspapers when he was seen wearing aviator sunglasses during World War II. So while these shades help to protect the eyes from the sun, they also continue to be trendy even after many decades later after its creation.
So if you are looking for aviator sunglasses for men and only want the real deal, then look no further than Ray Ban as the brand continues to offer quality shades to this day. While you can easily find cheap deals online or at department stores, more than likely the sunglasses are going to be made of flimsy material.
Ray Ban even offers several additional features such as polarized or mirrored lenses. These help to further reduce the glare from the sun and while they do cost a little extra, they are well worth it. Best of all, you can wear these for many years and not have to worry about them going out of style.
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Wasn't it Lauren Bacall who first wore them in film? Maybe not but everyone remembers at least one old B&W film star who looked great in the quintessential Ray-Ban. Stars are still seen wearing these major brand name sunglasses anywhere that people pretend to avoid the press. Ray-Bans have been making the scene so long that they now produce a retro Original Wayfarer style.
Signed and available in several fashion frame colors, genuine Ray-Bans say summertime in a universal language. Pink, tortoise shell, turquoise, two-toned and a whole range of colors there is just something casual yet designer about these shades. The Luxottica Group sells Ray-Ban Sunglasses to discerning fashion aficionados of all ages. Ray-Ban juniors are sold for those just starting to notice fashion.
Most Ray-Bans are sold by model number while others have both a style name and number. These can be found online at auction sites with fairly high price tags. For instance the RB 3267 and RB 3293 aviators run nearly $100. The RB2940 Wayfarer is a little more expensive. The best idea is to buy that favorite Ray-Ban style when ever and where ever it can be found at a better price point.
Once the Ray-Bans are acquired at whatever price they should be ruthlessly protected since these have the potential to become collectable one day. Carefully stored vintage Wayfarers fetch a handsome price. They no doubt compliment the Hawaiian Shirts with coconut buttons and wooden surf boards. Collectible or investment dressing they are always a favorite possession.
Fortunately there are lots of Ray-Ban styles that are far less expensive. The style and name brand that consumers have loved for generations are available to all budgets. For those who do want to spend more however the Ray-Ban limited edition signed and numbered ultras were invented. Limited edition means that the RB8028K and the RB8029K will be instant collectibles. Investment advisors all agree that buying what you like is the best way to invest. This is great advice to Ray-Ban fans.
Modern apparel may require the latest styles. Ray-Ban sunglasses offer new styles as well as time honored classics. Pastels, lightweight or even clear sunglass frames are available too. No one will inspect the entire Ray-Ban sunglass line without finding something that is flattering. No face is too wide or too narrow. No one is too young or too old. All will find something of interest in the Ray-Ban collection.
There are lots of ways to stretch a budget. The wise consumer is one who can buy something needed then use it for decades and then resale it on the collectors market. No one is wasting money on a proposition like that. Put your vision in the hands of the professionals at Ray-Ban for that endless summer.
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Thursday, 9 July 2009
Aviator Sunglasses For Men - Look No Further Than Ray Ban
While it's difficult to pinpoint an exact period or reasons why these sunglasses have grown immensely popular, multiple media appearances definitely had a hand in it. Celebrities such as Kanye West and Britney Spears have been spotted wearing them during performances. Movies such as Top Gun have also helped to further propel the status of these shades.
In addition, photographs of General Douglas MacArthur appeared in numerous magazines and newspapers when he was seen wearing aviator sunglasses during World War II. So while these shades help to protect the eyes from the sun, they also continue to be trendy even after many decades later after its creation.
So if you are looking for aviator sunglasses for men and only want the real deal, then look no further than Ray Ban as the brand continues to offer quality shades to this day. While you can easily find cheap deals online or at department stores, more than likely the sunglasses are going to be made of flimsy material.
Ray Ban even offers several additional features such as polarized or mirrored lenses. These help to further reduce the glare from the sun and while they do cost a little extra, they are well worth it. Best of all, you can wear these for many years and not have to worry about them going out of style.
Get your , glasses, sunglasses or Ray Bans repaired at RayBanRepairs.com
Win Popularity Contests With Ray Ban Sunglasses
In the recent years, actors such as Will Smith and even President-elect Barack Obama have been frequently photographed wearing their personal pairs of Ray Bans. This brand has several iconic styles, Wayfarers only being one of them. Their other very popular design is Aviators. This particular style has been around since 1937, when they were developed for US Air Force pilots to use during World War II. The optical firm Bausch & Lomb, the company that started the Ray Ban brand, developed these sunglasses with new technology which would block out both ultra-violet and infrared rays. Not only would these new shades protect the pilot's eyes from dangerous UV rays, they were also keep their vision glare free.
The Air Force was not the only American military branch to adopt Ray Ban sunglasses; one of the most famous pictures from the war is of General Douglas MacArthur landing on a beach in the Philippines wearing a pair of Aviators. After this photograph was taken and printed in almost every newspaper throughout the states, Ray- Ban found instant popularity with the civilians back home.
Ray-Bans are still extremely popular with celebrities, sports stars, and people all around the world. This firm, now based in Italy, creates extremely fashionable designs every season that quickly find their way to the top of that year's "must-have" list and into stores like Sunglasses Hut. Their iconic styles are still their top sellers, however. Once you start looking, you will see Wayfarers and Aviators everywhere! If you are interested in purchasing a pair of Ray Ban sunglasses for yourself, check out the great discounted prices online.
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Full Circle - The Story of the Iconic Ray-Ban Wayfarer
What did Ray-Ban do to turn the Wayfarer into an American icon and save it from ultimate doom? Here is the Wayfarer story.
Humble Beginnings
First introduced in 1952, the Wayfarer was originally targeted at pilots, playing off the success of the Aviator model. But rather than go for the large lenses designed to cover the strange-looking tan lines caused by the large goggles worn by the open cockpit pilots of WWI, Wayfarers were much sleeker looking.
But it was thanks to Audrey Hepburn wearing a pair them in the movie Breakfast at Tiffany's that gave the Wayfarer initial success.
The Fall
By the 70's, however, sales had become quite slow. Ray-Ban was ready to discontinue the line. Even though they had experienced success, clearly attributable to their appearance in the movies, it wasn't until 1982 that the whole idea of product placement really took off.
That's when the producers of the soon-to-be filmed E.T.: The Extra-Terrestrial approached candy company Mars Inc. about using M&M's in their movie. Mars turned down the offer after film makers asked for payment. Hershey's, on the other hand, decided to take the risk and paid to have Reese's Pieces appear in the movie.
The incredible success of Reese's Pieces' appearance in E.T. caused product placement companies to start springing up.
Return of an Icon
After being approached by one such company, Ray-Ban agreed to pay to have the Wayfarer appear in the movie Risky Business where Tom Cruise famously wore them throughout the movie as well as for promotional posters and box covers.
The Wayfarer's 1983 sales saw a boost that would cement its iconic destiny. The Wayfarer went on to appear in over 360 movies and television shows during the next four years.
Today, movies like 1998's The Truman Show lampoon product placement efforts and attempts at covert marketing are easily picked off by savvy viewers. While product placement marketing continues to become more and more of a tricky business in order to pull it off successfully -- the goal being to prominently place a product without it being obvious that it's there intentionally -- its early successes has guaranteed the Wayfarer a permanent place in marketing and fashion history
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Ray Ban Aviator Sunglasses - The Best Brand Of Designer Sunglasses?
Their reputation all began with a pair of aviator sunglasses, hundreds of metal frames all gold-plated with glass lenses tinted green, custom-made for the U.S. Air Force for its pilots. A humble start that has since seen the company rise to become the best brand of designer sunglasses in the world today.
There is a very good and sound reason for RayBan Aviator sunglasses being the best in the world. Every pair of RayBan Aviator Sunglasses is made from the best optical glass, which has reliable visual clarity, stability in color, and is scratch and impact resistant. They all have the standard maximum 100% UV and UVB protection.
John Jacob Bausch and Henry Lomb founded the The RayBan line of sunglasses under the company name Bausch and Lomb. The Bausch and Lomb company has its headquarters in Rochester, New York.
Another reason why it's considered the best brand in the world is the way it's lenses are highly reflective, thereby limiting the quantity of light that reaches the wearers eyes.
This company continues to produce its classics and new models with strict observance to quality. They also make use of cutting edge technology to ensure the standard of quality eyewear, and that's why it's recognized as the best brand of sunglasses in the world today.
So take your time when shopping for that perfect pair of Rayban Sunglasses and make sure you purchase only genuine RayBan sunglasses
Ray Ban Sunglasses: Timeless Quality And Comfort
No eyewear has been as much imitated in styling and has sold as many as the RayBan. The amazing thing is, the RayBans top-selling designs have been around for close to 70 years but are still selling and being worn today.
There are several reasons for this. RayBan sunglasses are quality eyewear. It stands for exceptional value, classic style and excellent if not lucky market exposure. It is not often that something that is worn by the father can still be in fashion today with the son. An amazing feat that RayBan eyewear would not have accomplished if it does look so good and work so well.
It enjoyed to have continued and prestigious exposure to the public. One can only look at the pictures of famous American Generals of World War II and the heroes of the time and you will find the RayBan. Famous Hollywood actors and actresses can be seen sporting a RayBan.
In the 1980’s when there was a wide array of sunglasses to choose from, the films “Blues Brothers” featured main character wearing the RayBan. Even the famous television series Miami Vice has Don Johnson wearing the RayBan. The popularity of the RayBan was further increased when Tom Cruise appeared in “Top Gun” wearing the RayBan Aviators. In 1992, the film Reservoir Dogs, which has been acclaimed as having the best opening sequence have characters appearing in Ray Bans.
The continued exposure of RayBans does not speak only of good marketing savvy if it ever is. Rather no product, no matter how great the people running the campaign, can achieve the popularity and prestige that RayBans reached if the product will not deliver as it promised.
Today, RayBans are the most imitated eyewear anywhere on Earth.
RayBans Aviators were originally designed for the U.S. Airforce in 1937 as protection for glare and UV rays. It was later released to the public the following year. And very soon achieved popularity. But the most imitated of all RayBans is the Wayfarer. It achieved near cult status when Tom Cruise appeared in Risky Business wearing one.
The Aviator has now evolved into having different kinds of lens treatment while the Wayfarer has been fixed with spring hinges and polarized lenses. Both have been recreated with ophthalmic frames and the materials being used are ultra light resins and special metal alloys.
The RayBans today come in 43 different styles and modern designs that are straightforward but always maintaining the same quality, comfort and function.
RayBans have created eyewear with Kid Friendly features to encourage kids to wear eye protection. Children spends more time under the sun than adults and are more susceptible to harmful ultra violet rays while it is wide knowledge that kids are more at risk because their eyes doesn’t block as much ultra violet rays from the sun than adults.
RayBan’s kid version of the most popular RayBan styles features lenses that are polycarbonate, have smooth contours, flat temples, great nose pads that are crafted for comfort, enhanced fit, flex hinges and the same durability and quality that comes with every RayBan sunglasses. These Junior RayBan editions are designed to fit children from age eight to twelve and are meant to encourage kids to wearing sun protection for their eyes.
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Ray Ban - Useful Information About Ray Ban Sunglasses
Wasn't it Lauren Bacall who first wore them in film? Maybe not but everyone remembers at least one old B&W film star who looked great in the quintessential Ray-Ban. Stars are still seen wearing these major brand name sunglasses anywhere that people pretend to avoid the press. Ray-Bans have been making the scene so long that they now produce a retro Original Wayfarer style.
Signed and available in several fashion frame colors, genuine Ray-Bans say summertime in a universal language. Pink, tortoise shell, turquoise, two-toned and a whole range of colors there is just something casual yet designer about these shades. The Luxottica Group sells Ray-Ban Sunglasses to discerning fashion aficionados of all ages. Ray-Ban juniors are sold for those just starting to notice fashion.
Most Ray-Bans are sold by model number while others have both a style name and number. These can be found online at auction sites with fairly high price tags. For instance the RB 3267 and RB 3293 aviators run nearly $100. The RB2940 Wayfarer is a little more expensive. The best idea is to buy that favorite Ray-Ban style when ever and where ever it can be found at a better price point.
Once the Ray-Bans are acquired at whatever price they should be ruthlessly protected since these have the potential to become collectable one day. Carefully stored vintage Wayfarers fetch a handsome price. They no doubt compliment the Hawaiian Shirts with coconut buttons and wooden surf boards. Collectible or investment dressing they are always a favorite possession.
Fortunately there are lots of Ray-Ban styles that are far less expensive. The style and name brand that consumers have loved for generations are available to all budgets. For those who do want to spend more however the Ray-Ban limited edition signed and numbered ultras were invented. Limited edition means that the RB8028K and the RB8029K will be instant collectibles. Investment advisors all agree that buying what you like is the best way to invest. This is great advice to Ray-Ban fans.
Modern apparel may require the latest styles. Ray-Ban sunglasses offer new styles as well as time honored classics. Pastels, lightweight or even clear sunglass frames are available too. No one will inspect the entire Ray-Ban sunglass line without finding something that is flattering. No face is too wide or too narrow. No one is too young or too old. All will find something of interest in the Ray-Ban collection.
There are lots of ways to stretch a budget. The wise consumer is one who can buy something needed then use it for decades and then resale it on the collectors market. No one is wasting money on a proposition like that. Put your vision in the hands of the professionals at Ray-Ban for that endless summer
Tuesday, 7 July 2009
Ray Ban Women's Sunglasses - Why Celebrities Opt For Them
When anyone who decides to look through celebrity magazines that are available today, such as "UK Weekly" or "People" flips through its pages, it is hard not to notice a very obvious trait that celebrities seem to have in accordance to their fashion sense. Are you flipping through a magazine right now? Have you figured it out yet? It is okay if you cannot figure it out immediately; I have all the intentions in the world of revealing it to you.
That's right: Ray Ban women's sunglasses. Female celebrities nowadays seem to enjoy sporting Ray Ban women's sunglasses, no matter where they go. Ray Ban women's sunglasses seem to be an important trait in the world of celebrities, for some reason. Actually, I am aware of the reasons, and I have every intention to state them here, so just be patient.
One reason why female celebrities never leave their houses without a pair of Ray Ban women's sunglasses is because they find these accessories extremely useful in hiding their true identities. The most defining features of a person's face happens to be their eyes, so if female celebrities wish to disguise their features, so that they may not be recognized in public or get caught unawares by intruding paparazzi, then wearing Ray Ban women's sunglasses could prove to be a big help.
The second reason for the love affair of female celebrities with their usually over-sized Ray Ban women's sunglasses is that they also happen to be today's largest fashion accessory (though this may be attributed to the sudden influx of Ray Ban sunglasses in the wardrobes of these female celebrities themselves). The majority of top luxury accessory designers are also following the lead of Ray Ban sunglasses collection. These brands include Coach, DKNY, Chanel, and Dolce & Gabbana. All of these top luxury accessory designers are now producing stunning frames that every female celebrity and every female individual on earth would love to own and add to their collection of Ray Ban women's sunglasses. In fact, the competition has heightened to such a full extent that all the top luxury accessory designers are vying to create the best pair of women's sunglasses to present in upcoming fashion shows. What is great about this piece of news is, however, that it is not only female celebrities who have the right or the opportunity to actually buy and own these top luxury women's sunglasses. Top luxury high-end sunglasses are free for the public to purchase, so anyone who is everyone can make a strong, bold, and sexy fashion statement whenever they want, as well.
If a new trendy and hot accessory is what you are looking for to sport this season or all year round, I highly recommend a pair or two or ten of Ray Ban women's sunglasses; nothing screams "hot" more than a pair of these. Ray Ban women's sunglasses are a far better buy compared to a purchase of a new bracelet or a pretty pair of earrings. Ray Ban women's sunglasses actually come with advantages and benefits far higher than any piece of jewelry that you may find since Ray Ban sunglasses can actually keep you healthy. With Ray Ban women's sunglasses' well-made top luxury designer frames, you are guaranteed to get 100% UV protection for any amount of time you wish to spend outdoors. A person's eyes are just as sensitive as their skin, if not more so, since even eyeballs can get sunburned.
Ray Ban sunglasses are guaranteed to provide your peepers with proper protection against sun damage, as well as keeping them both healthy and strong through the long run. Purchasing a pair of Ray Ban sunglasses is definitely a smart move.
Monday, 6 July 2009
Aviator Sunglasses Never Go Out of Style
Aviator sunglasses never go out of style. This is true. Since they were first introduced to the public during WWII, this style of sunglasses with the large lenses under a flat rim have been a popular favorite for both men and women.
During WWII, aviator sunglasses were given to pilots so that they could avoid the harmful glare of the sun when they were flying missions. The sunglasses were not only practical, they were also considered very dashing. So much so that they began to be worn by people who were not flying planes.
In the 1970s, women began wearing aviator glasses as well as men. This fad did not last that long and today, aviator sunglasses are worn almost exclusively by men. They generally have lightly tinted lenses of either yellow or blue. In some cases, they are mirrored.
Aviator sunglasses have wire rims that are very light weight. They have a very masculine look to them which is probably the reason they have appealed to men since the 1940s. Today, you will see many film stars and other male celebrities wearing aviator sunglasses.
It is true that aviator sunglasses never go out of style, despite the reason for wearing them has changed. During WWII, the glare of the sun was a concern because it could prevent a pilot from doing his job properly. Naturally, these sunglasses were a necessity for pilots.
Today, sunglasses are still used to keep the glare from our eyes as we do things outside when the sun is out. The bright sunlight bothers most people and most of us find it very difficult to see when driving or performing a task when the sun is at its brightest. Like the pilots in WWII, many of us feel that it is essential to wear sunglasses when driving a car or operating heavy machinery to avoid injury to ourselves or others. However, sunglasses today are not just used to keep the glare out.
Eye cancer, macular degeneration and cataracts are all linked to the ever increasing ultra violet rays from the sun. We owe it to ourselves to keep the sun out of our eyes not only so we can see, but so that we can see in the future. Although cataracts can be treated with laser therapy most of the time, eye cancer can be deadly. There is a form of melanoma that attacks the eyes and can cause blindness or even death. Skin cancers like melanoma are at an all time high and are one of the few cancers that are growing at an alarming rate.
Macular degeneration can also cause weak eyesight and blindness. Why go through any of these problems when you age when you can avoid them by wearing sunglasses?
If you want to purchase a pair of sunglasses that will protect your eyes from the glare of the sun and also look good now and for ages to come, invest in a pair of aviator sunglasses. Unlike other types of sunglasses, aviator sunglasses never go out of style.
Why Ray-Ban Are The Most Popular Branded Sunglasses In The World
If anyone ever speaks of sunglasses the first brand name that comes into our mind is Ray-Ban. True to their popularity and reputation, the quality that the Ray-Ban maintains in their products is very high. The sunglasses manufactured by them have number of advantages for the users and they also have an edge over the other competitors in almost all aspects of their product.
The sunglasses brought out by them are the best in style among all the others, overtaking other range of styles by far. The Ray-Ban sunglasses are really so much fashionable and attract a person at the very first look. Some even identify a sunglass to be a ray-ban product with just a single look of it.
The protection factor offered by the Ray-Ban is pretty higher, be it the UV ray protection, or the over-bright sunlight. The ray-ban initially started to make glasses only for the aviators for protection from harmful UV rays, but soon got the sunglasses range for the general public and its quality and reputation has never faded.
The polarized sunglasses from them like the sidestreet range helps you avoid the glare you are often facing when you are driving or just going out on a hot sunny day.
Every range of sunglasses from Ray-Ban from the amazing Aviators range to the perfect range of predator glasses sport a cool look and are the best fashionable designs. You can easily see a ray-ban sported hero in many of the films, and guess how popular it is among the present day fashioners.
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Types of Lenses Used by Ray-Ban
Ray-Ban uses four different types of lenses for their sunglasses. The B15 XLT lens, the G15 XLT lens, polarized lenses and normal lenses, which we won't discuss here because there's nothing special about them (they just come in different colours).
B15 XLT Lens
Ray-Ban B15 XLT lenses are brownish in colour, block 100% of all UV rays and allow only 15% of the visible light to pass through them (that's an 85% reduction!). These brown lenses also offer a bit more contrast by cutting down on the amount of blue light, as opposed to a G15 lens (which is described in the next paragraph). Blue light is very easily captured by the eye and has the effect of softening other colours that are harsher to our vision. In other words, by reducing the amount of blue light, the differences between colours and brightness of objects are more pronounced.
G15 XLT Lens
The G15 XLT lenses have the same properties as the B15 XLT lenses, however they're of greyish/greenish colour. The G15 lens is the original aviator lens that the military requested Ray-Ban to develop. The challenge was to design a lens that was "colour neutral"; in other words, a lens that filters light like the human eye does. If you want a lens that offers a little less contrast between colours, then the G15 XLT lens is for you because it offers similar colour-sensitivity to the human eye. With a lower contrast lens, the difference in colour and brightness of objects will be dampened. This means that the colours you see through these lenses will be natural and soft on the eyes.
Both the B15 and G15 XLT lenses are made of impact resistant optical glass that is naturally scratch resistant. Quality and stability are remarkable and over time you will notice virtually no fading whatsoever in the colour.
Polarized Lens
Polarized lenses essentially cut down the amount of glare produced by reflective surfaces like water or other semi-transparent objects, and even some metallic surfaces. Glare refers to the difficulty of seeing in bright light.
Sunlight, for example, bounces off surfaces in all directions (i.e. vertically, horizontally or diagonally). For people who are active in the "horizontal plane", it means that the bright sunlight bounced horizontally enters the eye in a similar fashion. This causes the pupils to constrict and significantly reduce contrast. That's why drivers have difficulty seeing the road ahead of them if they're driving in very sunny conditions (if the sun is ahead of them).
Polarized lenses have a laminated surface with vertical stripes that create a filter, which effectively cuts out the horizontally-polarized light and allows only vertically-polarized light in. In other words, if you happen to be on a clear lake you can probably see under the surface or if you're driving, you can now see the road ahead.
Some limitations to polarized lenses are that LCD displays may become distorted or you may notice a "rainbow" effect if your car's windows are tinted.
All 3 lenses are very useful, particularly the polarized ones, but expect to pay a premium on the sunglasses.
Lens Base
The lens base simply refers to the base curve or the front curve of the lens measured in "diopters", which is a term that really only matters to opticians. You'll find that many Ray-Ban aviators have a "Lens Base 6", which basically means that they're sufficiently curved and designed to to function as sunglasses (i.e., they cover the eyes enough).
Lens Size
Lens size is measured in millimeters and refers to the length (or width) of one lens. Bear that in mind when making a purchase. Many Ray-Ban models come in several different sizes of lens. Ensure you get the size that fits your face or you may end up with a pair of aviator shades that don't fit properly.
Some Ray-Ban sunglasses have lens sizes that are designated as extra small, small, etc. This is common for models that do not resemble traditional glasses with two lenses. These sunglasses have a "uni-lens" design, where the lenses are connected seamlessly through the bridge. For this reason, traditional sizing is not applicable. These shades are for a high fashion look.
Sunday, 5 July 2009
Ray Ban Women's Sunglasses - Why Celebrities Opt For Them
When anyone who decides to look through celebrity magazines that are available today, such as "UK Weekly" or "People" flips through its pages, it is hard not to notice a very obvious trait that celebrities seem to have in accordance to their fashion sense. Are you flipping through a magazine right now? Have you figured it out yet? It is okay if you cannot figure it out immediately; I have all the intentions in the world of revealing it to you.
That's right: Ray Ban women's sunglasses. Female celebrities nowadays seem to enjoy sporting Ray Ban women's sunglasses, no matter where they go. Ray Ban women's sunglasses seem to be an important trait in the world of celebrities, for some reason. Actually, I am aware of the reasons, and I have every intention to state them here, so just be patient.
One reason why female celebrities never leave their houses without a pair of Ray Ban women's sunglasses is because they find these accessories extremely useful in hiding their true identities. The most defining features of a person's face happens to be their eyes, so if female celebrities wish to disguise their features, so that they may not be recognized in public or get caught unawares by intruding paparazzi, then wearing Ray Ban women's sunglasses could prove to be a big help.
The second reason for the love affair of female celebrities with their usually over-sized Ray Ban women's sunglasses is that they also happen to be today's largest fashion accessory (though this may be attributed to the sudden influx of Ray Ban sunglasses in the wardrobes of these female celebrities themselves). The majority of top luxury accessory designers are also following the lead of Ray Ban sunglasses collection. These brands include Coach, DKNY, Chanel, and Dolce & Gabbana. All of these top luxury accessory designers are now producing stunning frames that every female celebrity and every female individual on earth would love to own and add to their collection of Ray Ban women's sunglasses. In fact, the competition has heightened to such a full extent that all the top luxury accessory designers are vying to create the best pair of women's sunglasses to present in upcoming fashion shows. What is great about this piece of news is, however, that it is not only female celebrities who have the right or the opportunity to actually buy and own these top luxury women's sunglasses. Top luxury high-end sunglasses are free for the public to purchase, so anyone who is everyone can make a strong, bold, and sexy fashion statement whenever they want, as well.
If a new trendy and hot accessory is what you are looking for to sport this season or all year round, I highly recommend a pair or two or ten of Ray Ban women's sunglasses; nothing screams "hot" more than a pair of these. Ray Ban women's sunglasses are a far better buy compared to a purchase of a new bracelet or a pretty pair of earrings. Ray Ban women's sunglasses actually come with advantages and benefits far higher than any piece of jewelry that you may find since Ray Ban sunglasses can actually keep you healthy. With Ray Ban women's sunglasses' well-made top luxury designer frames, you are guaranteed to get 100% UV protection for any amount of time you wish to spend outdoors. A person's eyes are just as sensitive as their skin, if not more so, since even eyeballs can get sunburned.
Ray Ban sunglasses are guaranteed to provide your peepers with proper protection against sun damage, as well as keeping them both healthy and strong through the long run. Purchasing a pair of Ray Ban sunglasses is definitely a smart move.
Thursday, 25 June 2009
Ray Ban Aviator
U.S. Army test pilot F.W. "Mike" Hunter wearing aviator sunglasses, October 1942
They were given their name due to their oblique teardrop shape, which matched those of the smoked-lens flying goggles which Ray-Ban was then selling to the Army and Navy. One undesirable result of wearing these goggles was the mismatched tan (dark on the face, white around the eyes) which developed—the oversized aviator sunglasses would hide the white areas, while allowing a limited amount of sunlight through, thus allowing the skin to tan. Though the early goggles were replaced by 1941, the sunglasses had become popular, especially with Naval aviators. Army/Air Force aviators preferred the smaller, more-squarish American Optical straight-temple glasses, which can be put on and removed even while wearing a flying helmet.
General Douglas MacArthur wearing Aviator sunglasses
Legend claims that the need arose for aviator-style sunglasses because military pilots found that sun and glare protection would be helpful to aid them during day missions and dogfights.[citation needed] However, pilots of the time did not wear sunglasses while flying. The popularity of the glasses sky-rocketed as many celebrities began wearing the style of sunglasses. The style was popular since the 1960s, but hit a peak largely in the 1980s following pop culture references and use by celebrities in films like Top Gun, where Val Kilmer and Tom Cruise sported them. Other notable wearers include:
John Lennon
Kiefer Sutherland
Travis Bickle
Axl Rose
Slash
M. Shadows
Sam Totman
Michael Jackson
Britney Spears
Zac Efron
Madonna
Hunter S. Thompson
Dave Gahan
Irwin Sparkes
Lemmy Kilmister
Johnny Knoxville
Pat Lobene
Freddie Mercury
Roger Waters
Steven Tyler
Kanye West
Jim Morrison
Mas Oyama
Shahrukh Khan
Jimmy Page
John Bonham
Ely Buendia
Jeff Lynne
GG Allin
Zachary Quinto
Bachir Gemayel
P Panju
James Thwaite
The large lenses are not straight as in eyeglasses but bulge out slightly. The design attempts to cover the entire range of the eye and prevent as much light as possible from entering the eye socket from any angle. While still popular with military and civilian aviators alike, the sunglasses work quite well (and were seen as fashionable in the 70s and 80s) and have been taken up by the non-flying civilian population. Law enforcement officers have also taken a liking to the glasses for many reasons,[citation needed] including their excellent cancellation of glare and prevention of eye contact. The design was originally intended for shooting.[1]
The Aviator became a well-known style of sunglasses when General Douglas MacArthur landed on the beach in the Philippines in World War II. Photographers snapped several pictures of him wearing them for newspapers, and Americans instantly fell in love with them[2].
The Ray-Ban Aviator has become one of the most copied styles in history.
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Ray-Ban and Ray-Ban Sunglasses
Ray-Ban has well over half a century of experience designing and making top quality sunglasses and this is reflected in the quality of the sunglasses available from their collection. With so many popular styles to choose from there is a pair of Ray-Ban sunglasses to suit everyone's needs and individual tastes.
When you hear Ray-Ban, you may think of their technology packed lenses, or their frames which are designed to provide optimum comfort whatever the conditions but whatever springs to mind, one thing is for sure, you will certainly know the name.
As with all sunglasses it is important to choose a pair that will meet all your requirements and with Ray-Ban you are more than likely to find a pair which goes beyond your expectations. You only have to see a pair of Ray-Ban sunglasses to realise how desirable they are and once you put them on you will not want to take them off!
Take a look around you on any sunny day and you'll be surprised when you see how many people have chosen to wear Ray-Ban sunglasses. This is for a good reason, Ray-Ban sunglasses are designed for almost everyone and will match your own personal style whatever you wear.
The Ray-Ban 2009 collection has left nothing to the imagination, contemporary designs as well as the rejuvenation of some of Ray-Ban's most famous styles means that 2009 really is the year for the Ray-Ban wearer.
Along with the classic Ray-Ban aviator, 2009 hosts the re-release of the 1952 Ray-Ban Wayfarer, the classic and most desirable sunglass ever created. Made to the same specification the original Wayfarer has returned.
The famous G-15 lenses were first developed for the US Navy to provide precision eyewear to their pilots. Once released to the general public a cult of technology sparked up amongst drivers, sports enthusiasts, outdoorsmen, pilots and even astronauts! To this day, they are regarded as ultra-premium lenses, providing optimal visual clarity, superior scratch resistance and 100% protection from harmful ultraviolet rays.
