Thursday, 25 June 2009

Ray Ban Commercial 2007

Ray-Ban - Reflections

Ray Ban Aviator

Aviator sunglasses (also known as "Pilot shades") are a style of sunglasses that were developed by Ray-Ban. They are convived to be a male virsion of the infomous glasses that Jackie Kennedy wore, and made a fasion icon. They are characterized by dark, often reflective lenses having an area two or three times the area of the eye socket, and metal frames with either paddles or wire temples which hook behind the ears. Contemporary models are often polarized (although wearing polarized sunglasses for flying is unwise since they may mask the light glinting off an oncoming aircraft).

U.S. Army test pilot F.W. "Mike" Hunter wearing aviator sunglasses, October 1942
They were given their name due to their oblique teardrop shape, which matched those of the smoked-lens flying goggles which Ray-Ban was then selling to the Army and Navy. One undesirable result of wearing these goggles was the mismatched tan (dark on the face, white around the eyes) which developed—the oversized aviator sunglasses would hide the white areas, while allowing a limited amount of sunlight through, thus allowing the skin to tan. Though the early goggles were replaced by 1941, the sunglasses had become popular, especially with Naval aviators. Army/Air Force aviators preferred the smaller, more-squarish American Optical straight-temple glasses, which can be put on and removed even while wearing a flying helmet.

General Douglas MacArthur wearing Aviator sunglasses
Legend claims that the need arose for aviator-style sunglasses because military pilots found that sun and glare protection would be helpful to aid them during day missions and dogfights.[citation needed] However, pilots of the time did not wear sunglasses while flying. The popularity of the glasses sky-rocketed as many celebrities began wearing the style of sunglasses. The style was popular since the 1960s, but hit a peak largely in the 1980s following pop culture references and use by celebrities in films like Top Gun, where Val Kilmer and Tom Cruise sported them. Other notable wearers include:
John Lennon
Kiefer Sutherland
Travis Bickle
Axl Rose
Slash
M. Shadows
Sam Totman
Michael Jackson
Britney Spears
Zac Efron
Madonna
Hunter S. Thompson
Dave Gahan
Irwin Sparkes
Lemmy Kilmister
Johnny Knoxville
Pat Lobene
Freddie Mercury
Roger Waters
Steven Tyler
Kanye West
Jim Morrison
Mas Oyama
Shahrukh Khan
Jimmy Page
John Bonham
Ely Buendia
Jeff Lynne
GG Allin
Zachary Quinto
Bachir Gemayel
P Panju
James Thwaite
The large lenses are not straight as in eyeglasses but bulge out slightly. The design attempts to cover the entire range of the eye and prevent as much light as possible from entering the eye socket from any angle. While still popular with military and civilian aviators alike, the sunglasses work quite well (and were seen as fashionable in the 70s and 80s) and have been taken up by the non-flying civilian population. Law enforcement officers have also taken a liking to the glasses for many reasons,[citation needed] including their excellent cancellation of glare and prevention of eye contact. The design was originally intended for shooting.[1]
The Aviator became a well-known style of sunglasses when General Douglas MacArthur landed on the beach in the Philippines in World War II. Photographers snapped several pictures of him wearing them for newspapers, and Americans instantly fell in love with them[2].
The Ray-Ban Aviator has become one of the most copied styles in history.

Ray Ban

Brand of eyeglasses developed out of a patent for a type of sunglasses, symbolic of the heroes of the Second World War because they were worn by General Douglas MacArthur, the supreme commander of Allied forces in the Pacific during the Second World War. From the years following WWII to the present day, they have become a sort of status symbol of Americanism in fashion and in aesthetics. Time magazine included them in a collection of icons of Americanism: Coca-Cola, Harley Davidson, and Heinz Tomato Ketchup. The patent was taken out on 7 May 1937 by the Bausch & Lomb company, an American optical products manufacturer that was founded in 1853 and has since become a worldwide colossus. The prototype, known as Anti-Glare, consisted of an extremely light frame -- 150 grams -- made of gold-plated metal with two green lenses made of mineral glass to filter out infrared and ultraviolet rays, was renamed Ray-Ban, for marketing reasons. The name came from the phrase Banish Rays. The story of Ray-Bans, however, began at the turn of the twentieth century with a request from a solitary long-distance balloon adventurer. In 1920, lieutenant John MacCready had crossed the Atlantic Ocean, and his eyes had been damaged by the sunlight because he had no suitable eye protection. Once he had finished the crossing, he contacted Bausch & Lomb to ask them to manufacture a highly protective pair of eyeglasses, both panoramic and elegant. This led to the prototype made in 1937. It was immediately adopted by the pilots of the Army Air Force and Bausch & Lomb became the army's sole supplier. When General MacArthur, Ray-Bans on his nose, landed in the Philippines, surrounded by photographers with flashbulvs and movie cameras, those sunglasses became mythical and it was to pay a debt of gratitude that in the 1950s, a model of sunglasses was dedicated to the general. After authentic heroes, it was the turn of movie heroes to become the more-or-less involuntary spokesmen for Ray-Ban: Marlon Brando and James Dean, Jack Nicholson in Easy Rider, John Belushi and Dan Aykroyd in Blues Brothers, Tom Cruise in Top Gun. Among the best known models are the Large Metals, the Wayfarers, the Shooters, and the Outdoorsman, the Baloramas, and the Olympias. Of the Large Metal Aviator glasses, there are 6 million sold worldwide every year. At the end of April 1999, the Ray-Bans, along with other brands in the sunglasses division of Bausch & Lomb, were purchased by the Italian company Luxottica, owned by Leonardo Del Vecchio, for about 1.2 billion dollars. The entire acquisition amounted to annual revenue of about 830 billion liras. 2003, June. The sunglasses worn by Cameron Diaz, Drew Barrymore and Lucy Liu, the stars of the second film in the Charlie's Angels series were created specially by Ray-Ban. For the movie, the designers created three different models, one per "angel." Ray-Ban introduced five new models for the historic collection of eyeglasses, which were added to already crowded array of 43 models. The first Junior collection of sunglasses debuted: their marketing claim was "My First Ray-Ban." Lorenzo Scaccini, a Milanese photographer who "specialized" in children's products -- he also did the pictures for the campagns of Versace Young, Chicco, Pampers, Mister Baby, and Sony Playstation -- was responsible for the image and opted for Saint-Tropez as a background.


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Ray-Ban and Ray-Ban Sunglasses

Ray-Ban is the word's best selling sunglasses brand for a good reason. They are designed to the highest standards and offer maximum UV protection whilst remaining one of the most stylish sunglasses brands available.
Ray-Ban has well over half a century of experience designing and making top quality sunglasses and this is reflected in the quality of the sunglasses available from their collection. With so many popular styles to choose from there is a pair of Ray-Ban sunglasses to suit everyone's needs and individual tastes.
When you hear Ray-Ban, you may think of their technology packed lenses, or their frames which are designed to provide optimum comfort whatever the conditions but whatever springs to mind, one thing is for sure, you will certainly know the name.
As with all sunglasses it is important to choose a pair that will meet all your requirements and with Ray-Ban you are more than likely to find a pair which goes beyond your expectations. You only have to see a pair of Ray-Ban sunglasses to realise how desirable they are and once you put them on you will not want to take them off!
Take a look around you on any sunny day and you'll be surprised when you see how many people have chosen to wear Ray-Ban sunglasses. This is for a good reason, Ray-Ban sunglasses are designed for almost everyone and will match your own personal style whatever you wear.
The Ray-Ban 2009 collection has left nothing to the imagination, contemporary designs as well as the rejuvenation of some of Ray-Ban's most famous styles means that 2009 really is the year for the Ray-Ban wearer.
Along with the classic Ray-Ban aviator, 2009 hosts the re-release of the 1952 Ray-Ban Wayfarer, the classic and most desirable sunglass ever created. Made to the same specification the original Wayfarer has returned.
The famous G-15 lenses were first developed for the US Navy to provide precision eyewear to their pilots. Once released to the general public a cult of technology sparked up amongst drivers, sports enthusiasts, outdoorsmen, pilots and even astronauts! To this day, they are regarded as ultra-premium lenses, providing optimal visual clarity, superior scratch resistance and 100% protection from harmful ultraviolet rays.

Ray Ban Sunglasses: Classic